The Skeg-Protector.com website was a clean start. The owner had found a design he liked somewhere else and I used that design idea changing the color palette to greens and blues.
I selected Georgia for my font exclusively on this project because after studying the audience for this product there were less acquainted with the normal sans-serif fonts and more with the serif fonts like Times New Roman. Georgia is a good fresh substitute for Times New Roman and very readable. Since the audience is more used to print when reading, I chose Georgia.
I had already designed the Skeg-Protector Logo for the customer so incorporating it wasn't a challenge.
The Site uses Zen-Cart for everything. All the pages and, of course, shopping cart funtions are handled by Zen.
In an effort to keep the search engine spiders coming back and finding something new, I incorporated some fishing & boating news links using rss that link back to articles on the About.com website.
I will be continuing to develop this website to include an affiliate/partner program allowing their customers to sell the product and earn commission by telling their friends.